Country image and ideal destination choice in study abroad: Evidence from the Republic of Korea

Authors

  • Peter Gregory Ghazarian Keimyung University
  • Daniel Ryan Keller Keimyung University

Keywords:

study abroad, destination choice, country image, higher education

Abstract

International students represent a significant resource for higher education institutions, particularly in a time of growing competition and uncertainty for tertiary education. In order to understand this market, more work is required to detail the factors that influence destination choice in study abroad. The present study analyzes differences in perceived country image and demographic variables among ideal destination choice groups in the Republic of Korea.  The findings draw into question the notion that country image and demographic variables are always accurate predictors for destination choice and suggest that individual perceptions may be less important than country-level variables in the initial stages of study abroad destination choice.  

Author Biography

Peter Gregory Ghazarian, Keimyung University

Peter Gregory Ghazarian is an assistant professor in the Department of Education at Keimyung University. He has been involved in international education in the USA, Germany, UK, and Korea. His interests focus on the relationships between education and social change, the international flow of human capital, regional integration, and multiculturalism.

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Published

2016-12-30

Issue

Vol. 15 No. 4 (2016)

Section

General Refereed Papers

License

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